MOBILE ADVERTISING

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The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
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The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...
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What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....
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It goes without saying that mobile advertising history correlates directly with the evolution of the mobile, as marketers look to exploit this emerging channel...
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Mobile advertising is quickly and steadily taking over digital as the digital advertising stronghold, and more and more companies are looking to allocate increasing...
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Mobile is the new first screen Smartphone users have their devices with them at all times, making mobile the only marketing channel with potential for...
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Imagine a scene: you’re at the beach swimming in the waves, when out of nowhere your favorite sunglasses are knocked off your head; you...
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The elephant in the room Mobile ad blocking has become a hot discussion topic, and the elephant in the room for mobile ad providers. Does...
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  Moments: The New User Targeting Level Placing Ads Based On User Mobile Activity  Mobile ad placement has forever combatted with the real struggle of collecting...
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Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
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Ad Networks and their media buying teams are always stuck in a maze of perpetual uncertainty. Users are tracked and barely understood until entering...