Mobile advertising

Mobile advertising

Mobile Marketing Evolution infographic

It goes without saying that mobile advertising history correlates directly with the evolution of the mobile, as marketers look to exploit this emerging channel...

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...
rtb-mobile-ad-exchange

Mobile is the new first screen Smartphone users have their devices with them at all times, making mobile the only marketing channel with potential for...
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Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
BidMotion-dsp-dmp-ad-network

Ad Networks and their media buying teams are always stuck in a maze of perpetual uncertainty. Users are tracked and barely understood until entering...

The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...

“There is life outside your apartment But you've got to open the door!” ~ Avenue Q, The Musical ~ There is something terribly interesting in solving a...
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The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...