Wednesday, September 26, 2018
Mobile advertising

Mobile advertising

BidMotion-dsp-dmp-ad-network

Ad Networks and their media buying teams are always stuck in a maze of perpetual uncertainty. Users are tracked and barely understood until entering...
mobile-ad-formats-measure-dimensions

Mobile advertising is quickly and steadily taking over digital as the digital advertising stronghold, and more and more companies are looking to allocate increasing...
mobile-moments-skateboard

  Moments: The New User Targeting Level Placing Ads Based On User Mobile Activity  Mobile ad placement has forever combatted with the real struggle of collecting...
ad-blockers-adblock-mobile-advertisement

The elephant in the room Mobile ad blocking has become a hot discussion topic, and the elephant in the room for mobile ad providers. Does...
Mobile Marketing Evolution infographic

It goes without saying that mobile advertising history correlates directly with the evolution of the mobile, as marketers look to exploit this emerging channel...
mobile-targeting-smartphone

Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
adtech-header-bidding-album-titles

What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...