Mobile advertising

Mobile advertising

adtech-header-bidding-album-titles

What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....
idfa-smartphone-device-id

The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
ad-blockers-adblock-mobile-advertisement

The elephant in the room Mobile ad blocking has become a hot discussion topic, and the elephant in the room for mobile ad providers. Does...
mobile-targeting-smartphone

Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
BidMotion-dsp-dmp-ad-network

Ad Networks and their media buying teams are always stuck in a maze of perpetual uncertainty. Users are tracked and barely understood until entering...
mobile-ad-formats-measure-dimensions

Mobile advertising is quickly and steadily taking over digital as the digital advertising stronghold, and more and more companies are looking to allocate increasing...