Mobile advertising

Mobile advertising

mobile-moments-skateboard

  Moments: The New User Targeting Level Placing Ads Based On User Mobile Activity  Mobile ad placement has forever combatted with the real struggle of collecting...
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Imagine a scene: you’re at the beach swimming in the waves, when out of nowhere your favorite sunglasses are knocked off your head; you...

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...

The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...
Mobile Marketing Evolution infographic

It goes without saying that mobile advertising history correlates directly with the evolution of the mobile, as marketers look to exploit this emerging channel...
mobile-targeting-smartphone

Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
adtech-header-bidding-album-titles

What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....

“There is life outside your apartment But you've got to open the door!” ~ Avenue Q, The Musical ~ There is something terribly interesting in solving a...