Mobile advertising

Mobile advertising

“There is life outside your apartment But you've got to open the door!” ~ Avenue Q, The Musical ~ There is something terribly interesting in solving a...
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What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...

The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...
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The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
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Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...
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Mobile advertising is quickly and steadily taking over digital as the digital advertising stronghold, and more and more companies are looking to allocate increasing...
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Imagine a scene: you’re at the beach swimming in the waves, when out of nowhere your favorite sunglasses are knocked off your head; you...