Mobile advertising

Mobile advertising

rtb-mobile-ad-exchange

Mobile is the new first screen Smartphone users have their devices with them at all times, making mobile the only marketing channel with potential for...

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...
BidMotion-dsp-dmp-ad-network

Ad Networks and their media buying teams are always stuck in a maze of perpetual uncertainty. Users are tracked and barely understood until entering...
mobile-moments-skateboard

  Moments: The New User Targeting Level Placing Ads Based On User Mobile Activity  Mobile ad placement has forever combatted with the real struggle of collecting...
mobile-targeting-smartphone

Mobile user-level targeting at scale should not be ignored by any company working on audience targeting or tracking solutions. It is the stars for...

“There is life outside your apartment But you've got to open the door!” ~ Avenue Q, The Musical ~ There is something terribly interesting in solving a...
light-targeting-advertising

Imagine a scene: you’re at the beach swimming in the waves, when out of nowhere your favorite sunglasses are knocked off your head; you...
ad-blockers-adblock-mobile-advertisement

The elephant in the room Mobile ad blocking has become a hot discussion topic, and the elephant in the room for mobile ad providers. Does...