MOBILE ADVERTISING

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The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
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The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...
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What is header bidding? Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....

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TECHNOLOGY

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In our last post, we discussed about how Angular JS 2 promises smart and easy development of interactive and scalable web applications. Here we would...
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1.  DATA DEMANDS OF AN ADTECH USER INTERFACE “90% of marketing software is not doing a good job on UI,” said Jason Keath, CEO of...

PRODUCT

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What is a product manager? It’s been 85 years now since Neil H. McElroy wrote his memo about the brand men. Since then, the role of product...

MOBILE APPS

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Global going mobile There’s no denying it, smartphone use has exploded and 2016 will bring over 3.4 billion users globally according to Ericsson’s latest Mobility...
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As the app stores become more and more saturated, it's difficult to stand out and not become a zombie app hidden from users behind...