MOBILE ADVERTISING
IDFA: The Golden Cookie of Mobile Marketing
The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
The ultimate glossary of mobile marketing
The recent and consistently innovative field of mobile marketing comes with its own colorful lexicon. Confused by the massive amounts of industry jargon and...
What is header bidding, and how is it changing the AdTech environment?
What is header bidding?
Header bidding can be explained by a simple analogy: imagine a retail salesperson trying to sell a product to its customers....
TECHNOLOGY
Angular 2: How and why to migrate
In our last post, we discussed about how Angular JS 2 promises smart and easy development of interactive and scalable web applications.
Here we would...
Angular JS Technology, and what it means for AdTech
1. DATA DEMANDS OF AN ADTECH USER INTERFACE
“90% of marketing software is not doing a good job on UI,” said Jason Keath, CEO of...
PRODUCT
The many hats worn by a MarTech Product Manager
What is a product manager?
It’s been 85 years now since Neil H. McElroy wrote his memo about the brand men. Since then, the role of product...
MOBILE APPS
App Internationalization vs. Translation vs. Localization
Global going mobile
There’s no denying it, smartphone use has exploded and 2016 will bring over 3.4 billion users globally according to Ericsson’s latest Mobility...
Get creative: The layered cake of proper app promotion to reach...
As the app stores become more and more saturated, it's difficult to stand out and not become a zombie app hidden from users behind...