MOBILE ADVERTISING

“There is life outside your apartment But you've got to open the door!” ~ Avenue Q, The Musical ~ There is something terribly interesting in solving a...

What is a rewarded campaign? Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...
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The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...

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TECHNOLOGY

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In our last post, we discussed about how Angular JS 2 promises smart and easy development of interactive and scalable web applications. Here we would...
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1.  DATA DEMANDS OF AN ADTECH USER INTERFACE “90% of marketing software is not doing a good job on UI,” said Jason Keath, CEO of...

PRODUCT

  At BidMotion, technology and data science are in our DNA. The BidMotion Data Management Platform (DMP), allows advertisers to build mobile marketing campaigns and...
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What is a product manager? It’s been 85 years now since Neil H. McElroy wrote his memo about the brand men. Since then, the role of product...

MOBILE APPS

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Global going mobile There’s no denying it, smartphone use has exploded and 2016 will bring over 3.4 billion users globally according to Ericsson’s latest Mobility...
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As the app stores become more and more saturated, it's difficult to stand out and not become a zombie app hidden from users behind...