MOBILE ADVERTISING
Value Outside Code
“There is life outside your apartment
But you've got to open the door!”
~ Avenue Q, The Musical ~
There is something terribly interesting in solving a...
The different faces of incent: everything you need to know about rewarded user acquisition...
What is a rewarded campaign?
Even though the word incent is often misused, its underlying principle is straightforward: you want someone to perform an...
IDFA: The Golden Cookie of Mobile Marketing
The biggest challenge facing brands when marketing on mobile is knowing their users. Reconciling the many accounts across screens and devices that belong to...
TECHNOLOGY
Angular 2: How and why to migrate
In our last post, we discussed about how Angular JS 2 promises smart and easy development of interactive and scalable web applications.
Here we would...
Angular JS Technology, and what it means for AdTech
1. DATA DEMANDS OF AN ADTECH USER INTERFACE
“90% of marketing software is not doing a good job on UI,” said Jason Keath, CEO of...
PRODUCT
The many hats worn by a MarTech Product Manager
What is a product manager?
It’s been 85 years now since Neil H. McElroy wrote his memo about the brand men. Since then, the role of product...
MOBILE APPS
App Internationalization vs. Translation vs. Localization
Global going mobile
There’s no denying it, smartphone use has exploded and 2016 will bring over 3.4 billion users globally according to Ericsson’s latest Mobility...
Get creative: The layered cake of proper app promotion to reach...
As the app stores become more and more saturated, it's difficult to stand out and not become a zombie app hidden from users behind...